As an SEO expert, one of the most common misconceptions that I encounter is that search volume is the be-all and end-all when it comes to selecting keywords for a website. However, the reality is that zero search volume keywords can be just as powerful when it comes to driving traffic and improving your website's rankings.
In this comprehensive guide, I will explain how professional SEOs are using zero search volume keywords to skyrocket their rankings and provide you with some practical tips for incorporating these keywords into your own SEO strategy.
What are zero search volume keywords?
Zero search volume keywords are keywords that have no search volume or very low search volume in the Google Keyword Planner or other keyword research tools. This means that these keywords are not popular or commonly searched for, which makes them less competitive and often overlooked by SEOs.
Despite having no search volume, zero search volume keywords can be highly relevant to your target audience. By incorporating these keywords into your website's content, you can improve your website's relevance and authority on specific topics, which can help to boost your overall rankings.
In addition, zero search volume keywords can also help you to rank for long-tail keywords, which are longer and more specific keyword phrases. Long-tail keywords typically have lower search volume but are highly targeted and can be easier to rank for. By incorporating zero search volume keywords into your content, you can create highly targeted long-tail keyword phrases that can help you to attract highly qualified traffic to your website.
Why are zero search volume keywords important for SEO?
In today's highly competitive online landscape, it can be difficult to rank for popular keywords with high search volume. With so many websites competing for the same keywords, it can be challenging to stand out and rank highly in the search results.
This is where zero search volume keywords come in. By targeting these keywords, you can tap into a niche audience that may be overlooked by your competitors. By creating content around these keywords, you can establish your website's authority on specific topics and attract highly qualified traffic to your site.
In addition, targeting zero search volume keywords can also help you to rank for long-tail keyword phrases. By incorporating these keywords into your content, you can create highly targeted long-tail phrases that can help you to attract highly qualified traffic to your website.
How can you find zero search volume keywords?
Finding zero search volume keywords can be a bit tricky, as they are not always easy to identify using traditional keyword research tools, but dont worry BeyondMe is there for you. However, there are several strategies that you can use to uncover these keywords:
Use Google Autocomplete: Start typing a keyword related to your topic into the Google search bar, and see what suggestions come up. These suggestions are often based on common queries and can provide you with ideas for zero search volume keywords. To make things even easier you can use Keywords Lab in your dashboard to get those keywords.
Use Google Search Console: Google Search Console is a free tool that can provide you with data on the keywords that are driving traffic to your website. By reviewing this data, you may be able to identify zero search volume keywords that are already driving traffic to your site. If you are having trouble to find the traffic for keywords in your Search Console, just connect your website with BeyondMe, we got it covered.
Use industry-specific forums and communities: Participating in forums and communities related to your industry can help you to identify the language and terminology that your target audience is using. This can help you to identify zero search volume keywords that are highly relevant to your audience but may not be commonly searched for.
How can you incorporate zero search volume keywords into your SEO strategy?
Once you have identified zero search volume keywords that are relevant to your audience, there are several ways that you can incorporate them into your SEO strategy:
Use zero search volume keywords in your content: Incorporate zero search volume keywords into your website's content, including blog posts, product descriptions, and other pages. Use these keywords in a natural and relevant way, and be sure to avoid keyword stuffing, which can have a negative impact on your rankings.
Optimize meta tags and descriptions: Use zero search volume keywords in your meta tags and descriptions, including title tags, meta descriptions, and header tags. This can help to improve the relevance of your content for specific queries and can also improve click-through rates.
Create content around zero search volume keywords: Create new content around zero search volume keywords, including blog posts, videos, and other types of content. This can help to establish your website's authority on specific topics and can also help to attract highly qualified traffic to your site.
Use long-tail keyword phrases: Use zero search volume keywords to create highly targeted long-tail keyword phrases. Long-tail keywords typically have lower search volume but are highly targeted and can be easier to rank for. By incorporating zero search volume keywords into your content, you can create highly targeted long-tail phrases that can help you to attract highly qualified traffic to your website.
Monitor your results: Monitor your website's rankings and traffic to see how your use of zero search volume keywords is impacting your SEO performance. Use this data to refine your SEO strategy over time and to identify new opportunities for improvement. Or you can just enable Site Watch on your connected site and BeyondMe will update any changes that takes place.
Conclusion
While search volume is an important factor to consider when selecting keywords for your website, it is not the only factor to consider. By targeting zero search volume keywords, you can tap into a niche audience that may be overlooked by your competitors, establish your website's authority on specific topics, and attract highly qualified traffic to your site.
To find zero search volume keywords, use a combination of traditional keyword research tools, Google Autocomplete, industry-specific forums and communities, and Keywords Lab. Once you have identified relevant zero search volume keywords, incorporate them into your website's content, optimize your meta tags and descriptions, create new content around these keywords, use long-tail keyword phrases, and monitor your results to refine your SEO strategy over time with Site Watch.