How to find right keywords for your website to rank easily?

If you want to improve your website's ranking on Google, one of the most important things you need to do is choose the right keywords. Keywords are the terms and phrases that people use to search for information on the internet, and they play a crucial role in determining where your website appears in search engine results pages (SERPs).

This keywords can be categorised in 4 types "Informational Keywords", "Navigational Keywords", "Commercial Keywords", "Transactional Keywords" based on the search intent of a user.

One of the best tools for finding the right keywords for your website is Google Search Console (GSC). In this blog post, we'll walk you through the steps you can take to use GSC to find the best keywords for your website, so you can improve your SEO and drive more traffic to your site.

All you need is an account on Google Search Console

If you don't have one you can create one at https://search.google.com/search-console/about.

Once you're logged in, you'll see a dashboard that gives you an overview of your website's performance in search results, including information about your click-through rate (CTR), impressions, and average position.

To start finding keywords for your website, you need to connect youyr website and open the diagnosis. This report gives you a detailed view of how your website is performing in search results, including which keywords are driving the most traffic to your site.

Analyze Your Website's Performance

Once you're in the Diagnosis report, you'll see a graph that shows your website's performance over time, as well as a table that breaks down your website's performance by key metrics such as clicks, impressions, CTR, and average position.

To find the right keywords for your website, you need to analyze Search Query data to see which keywords are driving the most traffic to your site, as well as which keywords have the highest CTR and average position.

Identify Your Top Keywords

By default, Search Query list is sorted by clicks, so you can quickly see which keywords are driving the most traffic to your site. You can also see other key metrics, such as impressions, CTR, and average position, for each keyword.

To identified your top keywords consider the following factors:

Relevance: Are the keywords relevant to your website's content and focus?
Competition: How competitive are the keywords? Are there other websites ranking for these keywords that are more established or have more authority than yours?
Search volume: How many people are searching for these keywords each month? Are they high-volume or low-volume keywords?
Intent: What is the intent behind the search for these keywords? Are people looking for information, products, or services?

By evaluating your top keywords based on these factors, you can determine which keywords are the best fit for your website and which ones you may need to optimize or target more aggressively.

Use Keyword Labs

While Google Search Console is a great tool for finding keywords that are already driving traffic to your website, it's also important to use "Keyword Lab" to find new keywords that you may not have considered before.

Once you've identified the right keywords for your website, the final step is to incorporate them into your content. This can help to improve your website's ranking in search results and drive more traffic to your site.

When incorporating keywords into your content, it's important to do so in a natural and organic way. Don't stuff keywords into your content or use them in a way that doesn't make sense, as this can actually hurt your SEO.

Instead, focus on creating high-quality, valuable content that incorporates your keywords in a natural way. Use your keywords in your page titles, meta descriptions, headings, and throughout your content.